Real Estate CRM

Persona

Role: Developer at a real estate brokerage with 30+ agents managing buyer and seller pipelines.

Agents currently track leads in personal spreadsheets, schedule showings via text messages, and manage offers through email chains. The brokerage has no visibility into pipeline health, showing activity, or conversion rates. They need a centralized CRM that flows from lead capture through showings to offer submission.

Business Problem

Without a shared system, leads fall through the cracks when agents are busy, showing feedback is never recorded, and the brokerage cannot analyze which properties generate the most interest. Offer negotiations happen in email threads with no structured tracking of amounts, conditions, or counteroffers. This scenario builds a real estate CRM that captures leads with budget and preferences, links them to property showings with feedback, and tracks offers through negotiation to acceptance or rejection.

Four-Step Application

This scenario works best as a four-step, human-in-the-loop application. The existing object model already gives this scenario a strong delivery backbone through Lead, Showing, and Offer.

• Mission metric focus: faster deal or service cycle time, better tenant or client experience, and stronger asset performance.
• Human + AI pattern: Each step combines structured workflow data with chat assistance, background generation, document understanding, and accessible interaction patterns when they improve the experience.

Step 1. Capture demand and context

• Goal: Make it easy for the user to start the Real Estate CRM journey with complete, trusted context.
• Required data: Lead context such as name, contact, budget, and preferences.
• AI support: Use chat to guide intake, generate clearer prompts, create accessible summaries, and assist with voice or vision-led capture when a form alone is not the best experience. EAI can support structured intake, chat workflows, and document-centred capture today; richer native multimodal capture may still need workflow extensions or connected services.
• Business impact: Improve completion rate, reduce first-touch effort, and raise customer or staff confidence in the UX from the very first interaction.
• EAI delivery: Model the intake as tenant-isolated object types and resources, then use actions, chat workflows, and document indexing or classification to keep the initial record complete and usable.

Step 2. Prepare the decision

• Goal: Turn the captured context into the next best action for Real Estate CRM without forcing the human reviewer to assemble the case manually.
• Required data: Lead state and history; Showing fields such as property, date, feedback, and interestLevel.
• AI support: Run background summarisation, extraction, classification, recommendation drafting, and answer generation so a reviewer sees a prepared case instead of raw fragments. EAI delivers the structured records and AI workflow hooks for this today; specialised scoring engines, external rules, or advanced reasoning controls may still need integration work.
• Business impact: Reduce cycle time, improve quality and consistency, and protect the mission-critical metric before the case moves into execution.
• EAI delivery: Link records across the scenario, persist decision state as resources, and use workflow actions plus chat assistance to keep humans in control while AI prepares the work.

Step 3. Execute and collaborate

• Goal: Coordinate the actual work, handoffs, approvals, and user updates needed to deliver the service or outcome.
• Required data: Showing execution state; Offer fields such as property, amount, conditions, and status.
• AI support: Draft replies, produce work packets, monitor exceptions in the background, and surface the next action for each operator. EAI can orchestrate tenant-isolated records, actions, chats, and document workflows today; deeper system-to-system automation may require additional connectors or workflow capability.
• Business impact: Increase operator productivity, reduce rework across handoffs, and improve service consistency across the application journey.
• EAI delivery: Use linked object types, actions, resource updates, and workflow-triggered AI assistance so the team can execute in one model instead of splitting work across disconnected tools.

Step 4. Resolve, explain, and improve

• Goal: Close the loop with a clear outcome, an understandable explanation, and feedback that improves the next case.
• Required data: final status, outcome, audit history, and follow-up signals across Lead, Showing, and Offer.
• AI support: Generate outcome summaries, customer-friendly answers, compliance-ready notes, management insights, and accessible follow-up content. EAI can store outcome records and support answer generation today, while richer proactive agents, advanced analytics, or channel-specific accessibility features may need additional product capability.
• Business impact: Increase trust, quality, and measurable business value through faster deal or service cycle time, better tenant or client experience, and stronger asset performance.
• EAI delivery: Keep the full audit trail in structured resources, use AI workflows to explain outcomes, and feed the resulting signals into future product, service, and operational improvement work.

EAI Platform Support By Step

EAI provides the safe service boundary for Real Estate CRM through Object Types, tenant-scoped resources, document processing, chat workflows, and CLI verification. For this scenario, the main records are Lead, Showing, and Offer.

Process step	What EAI provides	Calling pattern
Step 1. Capture demand and context	Tenant-scoped intake resources for Lead context such as name, contact, budget, and preferences. Object Type validation, starter forms, optional document intake, and chat-guided capture keep the first record complete.	Define fields in src/eai.config/object-types.ts, run eai types validate and eai types seed, create initial Lead records with useResources('Lead') or eai resources create Lead, and keep browser calls behind /api/eai/....
Step 2. Prepare the decision	Linked resource queries over Lead state and history; Showing fields such as property, date, feedback, and interestLevel. Search, schema checks, document classification or RAG indexing, and chat summaries turn raw context into a prepared decision.	Use useResources('Lead') list/query/search patterns, verify shape with eai resources schema, use useDocuments().upload/classify/ragIndex, eai docs upload, eai docs classify, and eai docs index where supporting material exists, and send decision-support prompts through useChat(workflowId, 'chat') or eai chat send.
Step 3. Execute and collaborate	Resource updates and actions for Showing execution state; Offer fields such as property, amount, conditions, and status. Status changes, assignments, notes, generated work packets, and chat support keep humans in control during execution.	Model actions in the Object Type code, call client.resources.executeAction(type, id, action) or the app hook equivalent, update records through the app service layer, and verify with eai resources get/list/query.
Step 4. Resolve, explain, and improve	Outcome resources for final status, outcome, audit history, and follow-up signals across Lead, Showing, and Offer. Audit-friendly links, indexed final documents, reporting snapshots, and answer generation make the result explainable and reusable.	Persist outcomes as resources, index final material with eai docs index or useDocuments().ragIndex, send explanation prompts with useChat or eai chat stream, and use eai resources aggregate/search for reporting checks.

Prompt, Code, And Service Pattern Mapping

The Object Type code example on this page is the implementation contract for the EAI platform services. eai-gofer should read that code as the source of truth for which resource, document, and chat calls belong in the app.

Use this prompt shape when asking eai-gofer or another coding agent to implement the scenario:

Use the EAI App Template. Model Real Estate CRM with Object Types for Lead, Showing, Offer. Use useResources for records and actions, useDocuments for uploads/classification/RAG where documents appear, useChat for workflow assistance, and verify with eai types/resources/docs/chat commands. Use eai publicapi only when no named command covers the required platform call.

Scenario artifact	How it maps to EAI service calls
Four-step process	Step 1 becomes resource creation, Step 2 becomes resource query/search plus optional document or chat preparation, Step 3 becomes resource update/action calls, and Step 4 becomes outcome persistence plus explanation/reporting calls.
Object Type definitions	eai types validate, eai types seed, and eai resources schema make the model available and checkable before UI work starts.
Properties and indexes	Fields become useResources payloads, filters, list views, and eai resources create/list/query/search checks. Indexed fields should support lookup and triage, not duplicate canonical records.
Links between Object Types	Relationships become linked-resource UI, timeline context, and audit trails that app code loads through resource queries rather than separate bespoke stores.
Actions and status fields	Workflow buttons and operator transitions call resource action/update helpers, then verify state with eai resources get/list/query.
Document and chat prompts	Prompts should call the platform documents and chat patterns: useDocuments().upload/classify/ragIndex, eai docs upload, eai docs classify, and eai docs index for documents, and useChat, eai chat send, or eai chat stream for conversational assistance.

Object Types

Name	Key Properties	Links	Actions
Lead	name (text), contact (text), budget (number), preferences (text), source (text), status (select: new, contacted, qualified, closed)	one-to-many → Showing, one-to-many → Offer	qualifyLead
Showing	property (text), date (date), feedback (text), interestLevel (select: high, medium, low, none)	many-to-one → Lead	--
Offer	property (text), amount (number), conditions (text), status (select: draft, submitted, countered, accepted, rejected), submittedDate (date)	many-to-one → Lead	submitOffer

CLI Workflow

1. Scaffold the project

   eai init real-estate-crm

2. Authenticate and pull environment

   eai login
   eai env pull --include-secrets

   If you are an external developer, see [Configuration](/docs/configuration) for login and local environment setup.

3. Define your Object Types

   Create the Lead, Showing, and Offer types in src/eai.config/object-types.ts (see code example below).

4. Validate the type definitions

   eai types validate

   Tenant: real-estate-crm
   ✔ Lead — 6 props, 2 links, 1 action
   ✔ Showing — 4 props, 1 link, 0 actions
   ✔ Offer — 5 props, 1 link, 1 action
   
   ✔ All Object Types are valid

5. Seed types to the platform

   eai types seed

6. Create sample resources

   eai resources create Lead --data '{"name": "Sarah Chen", "contact": "sarah@email.com", "budget": 450000, "preferences": "3BR, near downtown, garage", "source": "website", "status": "new"}'

7. Start local development

   eai dev

Code Example

// src/eai.config/object-types.ts
export const objectTypes = {
  'real-estate-crm': [
    {
      name: 'Lead',
      displayName: 'Lead',
      description: 'A prospective buyer or renter in the pipeline',
      properties: [
        { name: 'name', type: 'text' as const, required: true, indexed: true },
        { name: 'contact', type: 'text' as const, required: true },
        { name: 'budget', type: 'number' as const, required: false },
        { name: 'preferences', type: 'text' as const, required: false },
        { name: 'source', type: 'text' as const, required: false },
        { name: 'status', type: 'select' as const, required: true, defaultValue: 'new', options: [
          { label: 'New', value: 'new' },
          { label: 'Contacted', value: 'contacted' },
          { label: 'Qualified', value: 'qualified' },
          { label: 'Closed', value: 'closed' },
        ]},
      ],
      linkTypes: [
        { name: 'showings', targetObjectType: 'Showing', cardinality: 'one-to-many' as const },
        { name: 'offers', targetObjectType: 'Offer', cardinality: 'one-to-many' as const },
      ],
      actions: [
        {
          name: 'qualifyLead',
          displayName: 'Qualify Lead',
          description: 'Mark a lead as qualified after initial contact and budget verification',
          requiredRole: 'tenant-user',
          validationRules: { requiredFields: ['name', 'contact', 'budget'], requiredStatus: 'contacted' },
          sideEffects: [
            { type: 'set_field', field: 'status', value: 'qualified' },
          ],
        },
      ],
      status: 'published' as const,
    },
    {
      name: 'Showing',
      displayName: 'Showing',
      description: 'A property showing scheduled for a lead',
      properties: [
        { name: 'property', type: 'text' as const, required: true, indexed: true },
        { name: 'date', type: 'date' as const, required: true, indexed: true },
        { name: 'feedback', type: 'text' as const, required: false },
        { name: 'interestLevel', type: 'select' as const, required: false, options: [
          { label: 'High', value: 'high' },
          { label: 'Medium', value: 'medium' },
          { label: 'Low', value: 'low' },
          { label: 'None', value: 'none' },
        ]},
      ],
      linkTypes: [
        { name: 'lead', targetObjectType: 'Lead', cardinality: 'many-to-one' as const },
      ],
      actions: [],
      status: 'published' as const,
    },
    {
      name: 'Offer',
      displayName: 'Offer',
      description: 'A purchase or rental offer submitted by a lead',
      properties: [
        { name: 'property', type: 'text' as const, required: true, indexed: true },
        { name: 'amount', type: 'number' as const, required: true },
        { name: 'conditions', type: 'text' as const, required: false },
        { name: 'submittedDate', type: 'date' as const, required: false },
        { name: 'status', type: 'select' as const, required: true, defaultValue: 'draft', options: [
          { label: 'Draft', value: 'draft' },
          { label: 'Submitted', value: 'submitted' },
          { label: 'Countered', value: 'countered' },
          { label: 'Accepted', value: 'accepted' },
          { label: 'Rejected', value: 'rejected' },
        ]},
      ],
      linkTypes: [
        { name: 'lead', targetObjectType: 'Lead', cardinality: 'many-to-one' as const },
      ],
      actions: [
        {
          name: 'submitOffer',
          displayName: 'Submit Offer',
          description: 'Submit a draft offer to the seller',
          requiredRole: 'tenant-user',
          validationRules: { requiredFields: ['property', 'amount'], requiredStatus: 'draft' },
          sideEffects: [
            { type: 'set_field', field: 'status', value: 'submitted' },
            { type: 'set_timestamp', field: 'submittedDate' },
          ],
        },
      ],
      status: 'published' as const,
    },
  ],
};

Key Takeaways

• Full pipeline visibility: Leads flow from initial capture through showings to offers, giving the brokerage a complete view of agent activity and conversion rates.
• Showing feedback capture: Recording interest levels on showings enables agents to prioritize follow-ups and helps the brokerage identify high-demand properties.
• Offer lifecycle tracking: Structured offer statuses replace email-based negotiation tracking, making it clear where each deal stands at any point.
• Lead qualification gates: The qualifyLead action requires budget verification before a lead can advance, ensuring agents focus on serious buyers.